When talking about a brand, it’s instinctive to immediately think of a name, a logo, a color, and a
slogan. However, it’s important to take a step back and consider the concept of a brand from a
broader perspective.
Month: April 2023 Articles
The importance of branding: a spotlight
The current historical moment we are going through is particularly complex and challenging: geopolitical and economic crises, the disruption of existing business models by new approaches and technologies, the fragmentation and increasingly rapid evolution of consumer...